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Magento is an open source eCommerce platform. It was launched on March 31,2008 and developed by Varien (now Magento, a division of eBay). Besides having rich features, it offers users unequaled flexibility to manage the functionality, content and looks of their eCommerce store. It also offers unconstrained administration interface that includes a search engine optimization , catalogue management tools and robust marketing to create customized websites as per their distinctive business requirements.
Another benefit of choosing Magento as the eCommerce platform is that it offers supreme e-commerce solution i.e. an extensive support network and highly scalable design. It appeared as one of the most reliable amongst online shopping website owners and generates considerable ROI.

Magento can be easily integrated into online shopping website for the much required advantage in creating an effective interface that not only compels and sells but also gives an amusing experience to visitors.

Magento is the world’s most popular eCommerce platform. Magento platform comes stuffed with loads of user-friendly features. It allows to update eCommerce website automatically, which is not provided by other e-commerce platforms. It is simple, swift and versatile and makes it easy for customers to search and purchase products and services through Magento based websites. Magento provides users highly interactive shopping experience.

Magento for your Ecommerce Platform: 8 reasons
Open Source Platform
Magento can be downloaded for free. Developers can easily modify the source code and add features and functionality by creating or installing add-ons and plug-ins as per the business needs.

Easier Site Management
It has the characteristic of handling multiple stores. Stores can be operated on multiple websites; it helps to manage all of them from one admin panel. Everything can be supervised from a single database which saves a lot of time of placing orders and managing sales. It also has other traits such as multi-currency support. multi-language, product browsing, international support,shipping, order management etc.

Scalable Platform
Magento can be molded into various ways you want. ; it can alter small business requirement or complicated and sophisticated requirements. Magento is highly extensible and flexible and can be customized to serve any business. Online Store Owners can expand the platform upto their anticipation provided that they work with a Magento expert team.

User Friendliness
Magento displays the products of the store easily. This gives an exceptional buying experience. Effective design help people in site navigation, helping to find out the things quickly. Zoom-in capability, multiple images of a product,product reviews are some of the traits that make Magento user friendly and inspires to make a buy and revisit the website.

Search Engine Optimization
If your website does not get traffic visits through search engines then you are not going to achieve a ROI. Search engines fonds Magento because it creates tags, very clean URLs and descriptions with keywords. This helps in revenue generation and sales. It has strong tools such as Cross-Sells and Up-Sells that encourage the users to order for more products.

Magento Supports Mobile Commerce
HTML5 capabilities are now being integrated into Enterprise editions and Magento Community. With this, Magento store owners can provide better mobile shopping experiences across multiple devices and web browsers.

An online store based on Magento platform can include features like image scaling, gesture-based controls, use of both inbuilt video and audio capabilities, various other facilities for shopping carts etc. Analytics and Reporting

With Magento your online store is already associated with Google Base,Google Analytics and Google Checkout. This helps to keep track of site visitors. These tools give reports on search terms used within your store, shopping cart abandonment, most viewed products and so on.

Security and Payment Option
Magento is a secure platform, the implementation of dedicated IP and SSL security is easy. Customers can buy from Magento stores with a feel of safety. This helps to increase the conversion rate. Magento also offers different paying methods, which allows to accept payments using different payment processors like Authorize.net, PayPal, Google etc. Customers can also pay through credit cards, check/money order, purchase order and many more.

Conclusion
Although every e-commerce solution has its definite merits and demerits, it is necessary to have an apparent concept of prime business priorities while choosing the right platform for an online e-commerce store . So it is important to examine as to which will be most beneficiary; because every business has individual requirements for creating the fair system. Magento is one of the most favored by business across all sections from start-ups to large organizations.